SMS Outperforms All Others
I read a great story of SMS success in my favorite US city, Chicago, this week. The Chicago “Shedd” Aquarium is one of the largest tourist attractions in the city and home to 22,000 aquatic animals representing 1,500-plus species of fish, reptiles, amphibians, invertebrates, birds and mammals from around the world, and recently they decided to dip their toe in the waters of SMS marketing.
From the article on Mobile Marketer:
“Shedd Aquarium in Chicago ran a multichannel campaign to promote its newest program, Fantasea, and its televised SMS call-to-action generated more than 300 percent more responses than online, print or outdoor advertising.
Mobile Commons, a mobile messaging company, powered the SMS portion of the campaign. The text call-to-action appeared in television commercials on Chicago’s Fox affiliate.
“The key finding here is clearly that mobile SMS outperformed anything else Shedd Aquarium ran,” said Anthony Risicato, CEO of Mobile Commons, New York. “This wasn’t just somebody responding to a call-to-action, people were entering their email address and ZIP code to enter a contest.”
Great SMS success story from a great city, and shows that almost any type of business can utilise the powers of text message marketing!
